AKS Residential

Bespoke Website

"The new website is exactly what we needed. This takes us above and beyond competitors in the local area, we're really pleased!"

Andrew Sanderson, Managing Director

www.aksresidential.com

AKS came to Frogspark wanting a brand new website, equipped with all the bells and whistles that would let them showcase the properties they had for sale to their users.

The Challenge

Not only did the website have to have a detailed and accurate search functionality, but the ability to display multiple images alongside text to provide users with as much information about their dream house as possible.

Not only did their new website have to showcase properties, but also AKS as a company. Featuring a new video displaying their business personality as well as professional looking about pages featuring content that connected them with the user. Fully fitted with a blog, testimonials and other areas of interest for the user there was plenty of need for high quality content.

The Design

One of the biggest, and most noticeable, design features on the site is the new video acting as a hero and background for the search functionality. Outlined by the striking blue and yellow that make up the company colours, there are various small features that really establish the purpose of the website. The faint house icons that feature under the blog post titles, the subtle map like pattern in the background, all little things that go a long way to establishing, and meeting, the user’s expectations.

Not only did the site need to look great, and perform the tasks but it had to scale down well to mobile – as do all of Frogspark websites. This is ensured throughout the whole design and creation page to guarantee websites are accessible across all devices.

Features

The key feature to the website is the comprehensive search function, that allows users to browse properties to rent or for sale, based on a number of bedrooms and a maximum budget. Whilst it isn’t as detailed as some other websites, it has the same level of functionality and allows users to quickly see what properties are available for their viewing. The visual aspects we incorporated are also important to the success of the website; the video making sure to catch an audience’s attention and promote the human aspect of AKS. Further into the website the images displayed have to be displayed and accessed in a way that entices the user and allows them to easily navigate through photos.

Of course, users can’t see everything through photos so we designed the website so it could display an easy to read list of the key features of each property as determined by AKS. There are also bright and noticeable buttons underneath the list that allow users to navigate to areas where they can find even more information about the property.

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