Datum Surveying

Datum surveying provide specialist topographical data to the construction industry using top of the range geomatic technology. Coupled with their knowledge and expertise, they have software that can process data in any format suitable for all land surveying types. Operating throughout the UK and Europe their team are extremely skilled and do their job to the highest possible standard to ensure every need and requirement is met. 

The Challenge

Datum contacted us in need of a brand new website. They needed to improve their online presence and start showcasing what they can do to their clients, both new and existing.

The Design

For the design it was essential we captured their possible clients attention straight away and lead them into the deeper content guiding them through the website smoothly and subtly. To capture the user’s attention right from the get go we opted to use a bold striking red as the foundation with colour in the pallette, topped off with sleek black and white lines through the graphics and text to guide the user to the information they wanted whilst also keep their attention peaked.

The Site

We kept the site extremely clean and to the point, to reflect the attitude of Datum surveying. We focussed on keeping down scroll to a minimum and instead incorporated horizontal scrolling features to show the user different elements sequentially. This kept the site uncluttered and fluid to provide the best user experience, hopefully increasing the chances of a conversion on the website.

Extra Bits

To follow up the website we integrated the website into WordPress so that any changes could be made easily by Datum, the CMS grants them full control over any changes they want to make. As with everybody website we create, we ensured that the site is mobile friendly thanks to its responsive design, the website will work on every device with no loss to its functionality.