Online shopping is something we are all guilty of! Whether you have spent countless hours scrolling through Amazon or ASOS, the average UK shopper spends £83 a month on online retail. In fact the UK has the most advanced ecommerce market in Europe, and post-covid things are expected to grow even more. If you are an ecommerce retailer, looking to take your business to the next level, we are here to help you through Google Shopping…
Google Shopping is a paid advertising channel that allows ecommerce retailers to advertise their physical items on Google Search. Unlike Google ads, which are shown based on keywords, Google Shopping uses product data uploaded by Google merchant to display your ads. Your ads allow you to show thumbnail images, prices, sizes, reviews and links to your website and products.
Google shopping pulls products directly from your Google Merchant Center account and is managed via your Google Ads account. The platform has accelerated hugely in recent years and if you are not making the most of it, your competitors have a major advantage.
At Frogspark, our dedicated PPC team is here to deliver outstanding campaign results to your business through Google Shopping. We have a highly professional and experienced PPC team who understand Google Shopping inside and out, to deliver you a high ROI and meet your project goals.
Each of our client’s paid channels are managed on a case by case basis, following their needs, budget and targets. Our team of paid experts is here to put your products in front of the right people who are only a click away from purchasing. Google Shopping is a highly competitive channel with huge potential for ROI and conversions, which is why we constantly optimise your content, shopping feeds and campaigns using data and analytics to drive change.