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Busy Bees Childcare

Multi-Channel Paid Advertising Campaign

"This has been the most successful paid campaign we’ve ever run, we're really pleased with the results"

Cheryl Creaser, COO Busy Bees

www.busybeeschildcare.co.uk

Tasked with supporting their January 2017 Enrolment Week campaign, we created a paid advertising campaign – from the ground up – that hooked into the excitement of the Busy Bees brand to deliver qualified leads.

The Challenge

As the campaign began exactly one month before the enrolment week itself, we needed to capture the perfect audience from the very start. Because their previous paid campaigns they had ran delivered less than expected, we were keen to show the results of a quality paid campaign.

Extensive research into demographics, generation of all keyphrases and ad copy, intensive split-testing of ads and extensions, a completely bespoke landing page that was optimised for conversion; all of these were tools we utilised to ensure we exceeded expectation and more importantly got the results that meant success for Busy Bees.

Adwords

To get the best results for Busy Bees, our initial focus was on creating a targeted PPC campaign using Google Adwords. We undertook extensive research into demographics and the industry, came up with the correct keywords and phrases to target as well as all the most emotive ad copy to get results. We made sure to undertake intensive split testing of all the ads and ad extensions we had in place, to ensure we were getting the best results possible. As part of the campaign, our talented in house designers and developers produced a bespoke landing page that was optimised for conversion, with a simplified booking process; this helped to generate an impressive 4.97% click through rate on our ads.

385

Conversions

4.86%

Conversion Rate

£0.68

average cost per click

Display Network

To go along with our PPC campaign, we created a Display Network Campaign that was placed on key domains we identified. From this campaign alone, we generated 116,812 impressions, which helped to reinforce the Busy Bees brand and create buzz around the upcoming enrolment week.

The Results

The combination of our bespoke landing page, focused and emotive ad copy, accurate keyword targeting, and simplified booking process gave us an impressive 4.97% click through rate on our ads, and a 4.86% conversion rate for the entire campaign.

Additionally, we created a Display Network campaign that was placed on key domains. This alone generated 116,812 impressions, which helped to reinforce the Busy Bees brand and create buzz around the upcoming enrolment week.

We generated a total of 385 conversions in the one month period, providing Busy Bees with a superb return on investment and absolutely smashing the goal of 200 conversions set for the campaign. Our ability to work with agility and react to changes quickly in the campaign meant we generated as many conversions as possible.

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