Tasked with supporting their January 2017 Enrolment Week campaign, we created a paid advertising campaign – from the ground up – that hooked into the excitement of the Busy Bees brand to deliver qualified leads.
As the campaign began exactly one month before the enrolment week itself, we needed to capture the perfect audience from the very start. Because their previous paid campaigns they had ran delivered less than expected, we were keen to show the results of a quality paid campaign.
Extensive research into demographics, generation of all keyphrases and ad copy, intensive split-testing of ads and extensions, a completely bespoke landing page that was optimised for conversion; all of these were tools we utilised to ensure we exceeded expectation and more importantly got the results that meant success for Busy Bees.
To get the best results for Busy Bees, our initial focus was on creating a targeted PPC campaign using Google Adwords. We undertook extensive research into demographics and the industry, came up with the correct keywords and phrases to target as well as all the most emotive ad copy to get results. We made sure to undertake intensive split testing of all the ads and ad extensions we had in place, to ensure we were getting the best results possible. As part of the campaign, our talented in house designers and developers produced a bespoke landing page that was optimised for conversion, with a simplified booking process; this helped to generate an impressive 4.97% click through rate on our ads.