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SDL Group

Bespoke Website

"Special shout out to Frogspark Ltd and especially Liam Nelson for doing the tricky dev work! So happy that it's launched!"

Ellie Murphy, Marketing

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Frogspark are SDL’s digital partner, meaning that for any businesses that the SDL group acquire, we are there to design and develop their website. Therefore, in the creation of the new SDL group website we really wanted to create a website that worked for them, and showed off what we can achieve for group members.

The Challenge

We were faced with the challenge of developing a truly bespoke website, that was there to showcase SDL’s core values and personality as a business. It was important we created an innovative and modern design, that fully encompassed SDLs brand guidelines and what they represent as a company. As well as showing off the SDL group, and what they do, it was also key we showcased the companies within the SDL, and encouraged others to join the group.

The Design

One of the most notable design features on the site is the video acting as a hero and background on the homepage. We thought the video really helped to show off SLD’s brand values and personality, what they stand for and the types of service they offer. Video integration throughout the site is important for keeping the site visual and engaging – and plays a key part in the design of the site. Furthermore, creating a clean and modern design, that is on brand throughout to enhance the content which indicates their brand values and personality.


As part of the new site, it was really important to show the companies currently in the SLD group, and encourage others to join the group. Furthermore, we really wanted to show off the company culture throughout the site, and really show what it is like to work within the company. It was also key to create a simple to use, and easy to navigate site that makes the user experience as logical as possible.

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"The new website is exactly what we needed. This takes us above and beyond competitors in the local area, we're really pleased!"

Andrew Sanderson, AKS Residential

"The website launched looks fantastic. Rob & Liam at Frogspark really got a grasp of what we wanted and the project ran extremely smoothly from the very first meeting"

Mark Ashet, Catering Projects