Frogspark are SDL’s digital partner, meaning that for any businesses that the SDL group acquire, we are there to design and develop their website. Therefore, in the creation of the new SDL group website we really wanted to create a website that worked for them, and showed off what we can achieve for group members.
We were faced with the challenge of developing a truly bespoke website, that was there to showcase SDL’s core values and personality as a business. It was important we created an innovative and modern design, that fully encompassed SDLs brand guidelines and what they represent as a company. As well as showing off the SDL group, and what they do, it was also key we showcased the companies within the SDL, and encouraged others to join the group.
One of the most notable design features on the site is the video acting as a hero and background on the homepage. We thought the video really helped to show off SLD’s brand values and personality, what they stand for and the types of service they offer. Video integration throughout the site is important for keeping the site visual and engaging – and plays a key part in the design of the site. Furthermore, creating a clean and modern design, that is on brand throughout to enhance the content which indicates their brand values and personality.