Werth approached Frogspark looking for a brand new website to showcase their expertise, the website we produced has a modern aesthetic and truly performs for them.
Werth’s previous website was outdated, failed to reflect the high quality products and service they offered and ultimately underperformed for them. We promised to use our toolkit to create a bespoke website, that showcased their experience and expertise in the design of optical CMM’s, and highest quality and precision in the field of dimensional metrology. In such a specialist industry, with a niche target market it was key we designed and developed a website that was geared towards engaging their niche market and driving leads.
We envisaged to design a site that was fully on brand for Werth, and adhered to their brand guidelines throughout. Furthermore, creating a very innovative and modern design, that gave them a refreshed image and helped them to appear as a market leader within the technical industry they operate in.
As well as creating a design that reflected the quality of the products and services Werth offers, it was key we created a very visual and aesthetically pleasing design. This is reflected in the video hero that appears on the homepage, and within the video integration throughout. In doing this, we can engage the user with a combination of video, content and design aspects.