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Werth Metrology

Bespoke Website

Werth approached Frogspark looking for a brand new website to showcase their expertise, the website we produced has a modern aesthetic and truly performs for them.  

The Challenge

Werth’s previous website was outdated, failed to reflect the high quality products and service they offered and ultimately underperformed for them. We promised to use our toolkit to create a bespoke website, that showcased their experience and expertise in the design of optical CMM’s, and highest quality and precision in the field of dimensional metrology. In such a specialist industry, with a niche target market it was key we designed and developed a website that was geared towards engaging their niche market and driving leads.

The Design

We envisaged to design a site that was fully on brand for Werth, and adhered to their brand guidelines throughout. Furthermore, creating a very innovative and modern design, that gave them a refreshed image and helped them to appear as a market leader within the technical industry they operate in.

As well as creating a design that reflected the quality of the products and services Werth offers, it was key we created a very visual and aesthetically pleasing design. This is reflected in the video hero that appears on the homepage, and within the video integration throughout. In doing this, we can engage the user with a combination of video, content and design aspects.


A key feature of the website, and overall project, was to create a simplified site map, with a clear user journey and logical navigation. In clearly showing the user where to go on the site, we could craft a bespoke user journey that was geared towards driving conversion; therefore working towards Werth’s website goals.

For Werth, the site acts as a key marketing tool and provides them with an online platform to showcase their wealth of experience and expertise within their market. Going forward, their website will be a tool to help accelerate their business growth.

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"The new website is exactly what we needed. This takes us above and beyond competitors in the local area, we're really pleased!"

Andrew Sanderson, AKS Residential

"The website launched looks fantastic. Rob & Liam at Frogspark really got a grasp of what we wanted and the project ran extremely smoothly from the very first meeting"

Mark Ashet, Catering Projects