3Squared came to Frogspark wanting a clean and fresh looking website with a well-defined user journey, to really appeal to their target market within the public sector.
3Squared’s previous website was outdated and difficult to navigate for users, which made them unappealing in comparison to their competition. We were faced with the challenge of designing and developing a modern and clean website that fully represented them as a key player in the tech industry. It was also crucial the site fully appealed to the 2 decision makers they target within the public sector.
One of the biggest, and most noticeable design features on the site is the new video acting as a hero on the home page, this really showcases the range of products and service offering for 3Squared. As well as creating a clean and visually pleasing site, it was key we developed a site that was fully mobile friendly and responsive across a range of devices. This means that the site is fully accessible by 3Squared’s target market and really works towards their website goals.
As part of the new site, it was really important to display a range of the big clients 3Squared works with within the industry. This acts as an indication of the high-quality products and services 3Squared offers, and allows them to appeal to the decision makers in their industry. Furthermore, we really wanted to show off the company culture by including a ‘fun’ element throughout the site, and really show what it is like to work at the company. It was also key to create a simple to use, and easy to navigate site that makes the user experience as simple as possible.