Our Approach To Conversion Optimisation
At Frogspark, we take a data driven approach to conversion, using a number of tools and technologies in our process so that we can understand your audience to the best of our ability. Alike any SEO strategy, there is never one approach or one action you can implement that will yield results for each and every site. That’s why as conversion rate experts, we take the time to investigate each and every corner of your site and see where we can boost conversion efficiency. Our team use a range of practices including investigating user journey, conversion funnel analysis, A/B testing and heatmapping. Using a range of tools allows us to better identify the fixes and changes we can implement in order to optimise your conversion rate going forward. The tools and processes we use will depend on your goals, and what action it is that you want users to carry out. For some it come be requesting a quote, for others it might be downloading a whitepaper or PDF.
Our digital marketing team always take the time to understand what it is you want to achieve, and come up with a bespoke conversion strategy that’ll work for your business. Being a full service agency, we are able to handle the entirety of the conversion rate optimisation in house; that goes from any content required, to development changes on your website. We combine the efforts of our talented designers, developers, SEO & CRO marketing specialists to boost your conversion rate.
User Journey
Identifying the way users navigate through your site, and the path that they take towards goal completion is all part of understanding their user journey. In order to optimise conversion, it is important that we identify the discrepancies between the user journey we want users to take, and the actual journey they do take. Doing so will enable us to to recommend changes we can make to encourage visitors to take the user journey we want, maximise goal completion, and therefore optimise conversion.
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Conversion Funnel Analysis
Each and every business has a slightly different conversion funnel that is bespoke to them and their customer base. Our job is to optimise your existing user conversion funnel, and make the process from awareness to goal completion a more efficient and streamlined process. Our innovative approach allows us to increase the amount of engaged users through each stage of the conversion funnel, and really making the most of your existing site traffic.
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A/B Testing
A/B testing is the process of comparing multiple versions of a landing page, to decipher which one is more effective at driving conversion, and better works towards your website goals. Because only one element of the page is changed at a time, there is no ambiguity over which Calls To Action (CTA) and layouts are most effective. Doing this enables us to even further understand your website users, and make further informed conversion recommendations going forward.
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Heat-mapping
To even further understand a user’s experience and navigation path on your site we use heatmaps. This technique used for CRO enables us to understand what users really want and care about, and also shows us their clicks and scrolling behaviour throughout the site. Heat-mapping allows us to make improvements based on insights taken directly from the source, and make sure our actions are geared towards your target audiences and your goals.
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