BLM Roofing

eCommerce website for leading tool manufacturers

Ecommerce website development Woocommerce web development Hosting & support

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The client

BLM Roofing provides a comprehensive range of leadwork tools for construction professionals. The company is a collaboration between Monument Tools who are one of the biggest names in the manufacture & distribution of roofing tools, and BLM British Lead, the UK’s leading manufacturer of British Standard Rolled Lead Sheet. Both companies came together to create a brand that replicates their core values and respective traditions to bring customers the best specialist roofing tools in the industry.

The challenge

BLM Roofing required a new website that better reflected who they are as a business, as their previous website failed to accurately showcase this. The CMS platform it was built on was also old and restricting, so we redesigned and rebuilt their site on woocommerce – which meant we could not only improve their conversions but also make it easier for visitors to find and browse products.

The strategy

The intention was to create a new, fresh looking website with updated functionality to give the website longevity, but using the existing website design to outline the new one. Once we designed the site, we invited the client to feedback on what had been produced.

Once this was signed off, we discussed the options available for e-commerce elements of the website and scheduled in the frontend development. The final stage of the strategy was to ensure all product images, descriptions, pricing and SKU codes were migrated over and watched the existing website.

The result

BLM Roofing now has a fully-functioning site that is up-to-date and better reflects the products they provide. We created a brand new website that provides them with a stronger platform to attract customers, drive sales, and accelerate their growth in the market. We are looking forward to seeing their business grow and hear about their new sales and enquiries they have coming through.

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