Fischer Future Heat manufactures and supplies electric heaters generally to an older demographic. The majority of their business is B2C and the new website needed to be designed to capture B2C leads and convert them into “catalogue requests” via a contact form but remain user friendly for their demographic.
Fischer Future Heat has a well oiled process whereby leads are picked up internally by the Fischer team and catalogues sent out manually via email. Bookings for engineers to come out and measure up / review the property are organised over the phone. This workflow worked for the team and they were keen to keep the process the same.
Due to this, the new WordPress website build required a small integration with their ERP system which is called KNACK. The only flow of data required was new customer information when they fill in the contact form requesting a free catalogue. Customer info then needed to flow from the website into KNACK and create a new customer there.
"The project went smoothly and we have a great working relationship with the client. Tom is a really nice guy and he was always on hand to provide any information we needed. Great company who I'm sure will reap the rewards from their fresh new website."
Clayton, Project Manager
The existing website was slow, had a poor user experience, and should have been generating more inbound enquiries for the business.
This meant that our overarching goal on the project was to create a website which works hard to generate inbound leads in the form of catalogue requests, and better reflects the brand and product range whilst remaining user friendly for their audience.
The Frogspark team got stuck into the challenge and produced a beautiful new site that links into their central CRM but also gives a quick loading time as well as being easy to use and giving a fresh new feel to the brand.
Part of The Digital Maze Group