A vintage-feel website for the nation's favourite pork pies
Pork Farms are a British pork-based-snack company, with a history dating all the way back to 1931.
The client wanted a site that would act as a place for people to learn more about their products. With a wide variety of different flavours of pork snacks, they wanted a site that was going to educate the user on the nutritional values of the products. They also wanted to offer users inspiration on ways of serving and pairing the snacks. They chose us for the project due to our experience with food & beverage web design & marketing.
When it came to designing the Magento website, Pork Farms wanted a consistent theme throughout with a very rural and vintage look. However, while they wanted a very traditionally themed site, it was also very important that all of the fonts and colours were in line with their brand and products. It was also necessary that the site was easy to access and navigate – with a large number of products available, they wanted customers to be able to find what they needed easily.
The main goal we had in mind when we were creating this site was to make sure that the site was rich and informative on all of the products Pork Farms have to offer. Whether this was the nutritional values, the ingredients or how to cook the product, it was important to have all this information easily accessible and readily available on the site.
In addition, the client wanted their new site to tell a story of how the business came to be and their history over the past 90+ years.
Overall, we’ve created an amazing website with a very rustic feel to it that aligns with the Pork Farms brand. This is exactly what the client asked for, with all of the information readily available and a brilliant in-depth “our story” section that goes into how the company started and the choices they make when it comes to creating their snacks.
Both the team here at Frogspark and the team at Pork Farms are very happy with the result.
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