Multi-channelbrand awareness campaign for children's nursery
La Petite Academy is a children’s day nursery situated in Littleover, Derby. They look after children from 3 months old to 5 years old, offering a warm and friendly environment to develop and play. They are known for their excellent reputation and providing an inviting atmosphere to encourage children to develop and learn at their own pace. La Petite offers a great range of child care services and provides a personalised approach to childcare, making them a popular choice with parents.
La Petite came to us to help increase their online presence. They wanted to build brand awareness for their Derby nursery school and came to us for help with their digital marketing efforts. We worked with La Petite to develop social media and PPC campaigns to build awareness and generate leads.
When it comes to social media marketing we worked closely with La Petite to develop a tone and personality for their brand. We create a range of social media posts for them each month, designing graphics, writing content and scheduling the posts on Facebook. The social media content is targeted at parents, offering practical advice, parenting tips and hacks, activities to do at home from arts and crafts to meal ideas!
We create a range of bespoke high-quality social media posts every month for La Petite that are colourful, modern and fun to generate brand awareness and build a digital community for the nursery school. We encourage parents to comment and share our posts to develop the online community and build a strong sense of trust with the nursery. We love working with La Petite to create fun social media content for them and we love seeing parents using our tips!
When it comes to paid advertising we worked with La Petite to create a range of Google Search Ads. We focused on the search terms and keywords users were looking for when finding a children’s nursery in Derby. We then made a range of ads for La Petite around these keywords targeting the area around the nursery school.
The ads are aimed around creating conversions for the pre-school as well as increasing visibility online to parents looking for childcare. We have produced succinct ad copy to generate high quality conversions and leads for La Petite.
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