Freedom Brewery are a completely independent, natural brewery that have been crafting brilliantly balanced beers for the past 25 years. It’s their business view that they should be creating beers that are free from compromise, free from animal products and are made sustainably. They required a new website that showcased the process that the brewery takes in order to produce their fresh, clean, crisp beers. This meant showing their personality through a funky design was key to setting them apart within their industry.
This project was led by existing design elements, which meant we had to incorporate their previous branding into a new, more exciting website that had a fresh look and modern design. It was also our plan to provide users with a better user experience across the eCommerce store. This improved user journey is consistent across the rest of the site, combined with a clean and crisp design that truly represents the business’ ethos and their branding.
The goals for this website were simple; deliver a unique looking site that emphasised the high-quality branding and products that they have to offer. It was key that we allowed users better access to the core information about the brewery and their products, and to get across the crafting process and why they craft their beers.
The end result turned out just as we had hoped! It was important that we were creating a site that told the story of the brewery and what they stood for. Not only does the page tell the story it is also effective in driving users to the eCommerce store.