PestCo

1st page visibilitywithin 2 months

Conversion Rate Optimisation SEO

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The Client

The Pest Control Company offers pest control services across the UK in both domestic and commercial settings. They offer removal services for a range of rodents and insects. The Pest Control Company works swiftly and safely to ensure their clients are pest free in no time. They have over 30 years experience in the trade and are experts in removing unwanted pests in both domestic and commercial settings. They came to us as they wanted to increase the visibility of their services using SEO with an initial focus on the Midlands, working to roll this out across the UK.

The Challenge

The Pest Control Company wanted to gain visibility across the UK for their pest control services. They also wanted to have a strong focus on the visibility of their Derby Pest Control, Nottingham Pest Control and Leicester Pest Control services. Due to the saturated nature of the market and high levels of competition it was important that The Pest Control Company stood out to potential customers.

The Strategy

Previously, Pest Control had only explored paid channels for their marketing and wanted to build an organic presence to complement that. To improve their local visibility in the Midlands we worked on creating individual location pages for their Derby Pest Control, Nottingham Pest Control and Leicester Pest Control services. We also worked on improving their local SEO through creating location based content, targeting local searches and targeting local directories. This is alongside working on their domain authority, building this up through writing authoritative content, and building their backlink profile.

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