Audion offers an extensive range of machinery that cover a host of industries spanning from parts packaging, food, e-fulfilment, medical and pharmaceutical. Their existing website was dated, didn’t showcase their offering or the vast range of industry-leading and innovative products they have to offer. We worked with Audion on a new brand aesthetic, website as well as a more interactive way to showcase their machines via the website by producing them a flexible, bespoke product database system.
Aside from creating a visually appealing WordPress website which positions them as industry leaders, one of the most important components of this project was the product catalogue. For this to work, we produced a product database for Audion. The product catalogue allows users to filter through what Audion has to offer based on their requirements, such as a sector or category. From there, users can find out full information on each product, with technical information, downloadable specifications, applications and benefits.
A key goal of this WordPress website was to ensure that the website was as user friendly as possible on smaller screens and mobile devices. Data showed that the Audions website was being used mostly on mobile devices, therefore having key information accessible, readily available, and easy to find was crucial. To achieve this, we have ensured that the most important information throughout the website is available first, to limit how much the user needs to scroll and interact to find what they are looking for.
Overall, we’ve created a visually stunning and functional website for Audion that will not only help streamline the sales process but also cement their position as an industry leader.
Part of The Digital Maze Group