Serving up a fully integrated new website for one of Derbyshire's top restaurants
Darleys are an award-winning Derbyshire restaurant, situated on the waterfront in Darley Abbey Mills. With new owners came the need for a new website. The client wanted to build on the previous history and class of the restaurant.
Darleys offer some of the best food in Derby; their dishes are beautifully presented and created only from the highest quality, local ingredients. So, it was important that the website we created for them captured the passion that they have for food and also showed how committed they are to providing a world-class dining experience.
There were several goals with this website. Naturally, Darleys wanted to promote the food and drink that they offer and the high standard that they do everything to. Along with the promotion of their business, they wanted to increase the demand for booking, which is why we made it easier by being able to do it online.
They also wanted to advertise their new idea of selling vouchers and gifts for any number of different events. Finally, it was important to make it clear that the ownership had changed but that Darleys hadn’t lost any of its class, and to show that the new owners are dedicated to making the restaurant the best it has ever been.
So, we made sure that the website was the greatest it has ever been to offer users the best experience possible and hopefully increase their traffic!
When designing this site, there were a number of things that we took into consideration. Darleys is a high-class restaurant, and it was important to highlight this and maintain this image. In order to show this, we thought we should let the restaurant’s reputation speak for itself, so we opted to keep the site very clean and minimalistic.
It was also decided that we would use beautiful imagery to show the users the quality of the restaurant, with high-resolution photos of both the food and location that really speak for themselves. We didn’t want to get rid of the restaurant’s previous branding; instead, we wanted to build on it.
In order to bring it in line with modern sites, we added a number of new features to make it as effective as possible:
The overall aim was to let the restaurant’s reputation speak for itself with the use of stunning imagery while making it easy to use and informative.
We’re so happy with how the website looks. It’s a modern site that has beautiful imagery and really shows off the class of the restaurant. And not only does it look amazing, but it is also more functional than it has ever been, with the ability to book online, view the Instagram feed, view the multiple menus and also purchase vouchers and gifts. The site is a brilliant way of promoting the restaurant the high standard that the team work to.
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