Donotage is a new brand of supplements designed to extend lifespans and allow people to live as healthily as possible. They produce supplements which are high in purity but low in price. Donotage contacted us as their existing website wasn’t fit for purpose, was difficult to manage and didn’t represent Donotage aesthetically.
This website on the surface is an eCommerce website. The online shop features comprehensive product category and product sub-category areas along with an easy to use checkout process. Along with the usual eCommerce functionality, we built Donotage a subscription builder. The subscription builder allows users to build their own subscription by filling out a step by step questionnaire. A massive step forward for the business as they can now generate customers on a long term basis. The site is also able to serve customers in Europe, UK & the US. We do this by allowing the customer to select where they are, which in turn changes the currency, prices and delivery options available.
The goal with this website was to create a service site that was clean and easy to use with a great user experience. The whole business concept is centred around convenience, so it was imperative that ordering this type of medication online was much more straight forward than doing it the traditional way. The site needed to have an aspirational feel which reflects the better quality of life Donotage are striving to provide.
Overall, we’ve created a fantastic site that not only looks fantastic but also works great as well. This now underpins everything Donotage do, being a central hub to their products as well as a foundation for all their further marketing.
Part of The Digital Maze Group