Farecla required a brand new website that reflected the retail presence they had in top automotive outlets such as Halfords. This was no ordinary project, the key goals here were to firstly provide a full product database with an overview of each product, datasheets and how-to videos. The second overarching aim was o drive footfall to their distributors and retailers. Working collaboratively, we did just that…
Working closely with the marketing team at Farecla we tackled the design first. Going for a striking balance of charcoal with pops of their brand colour yellow. The most complex side of the site was bringing together their product information. This was done with thorough planning to produce a database that was not only secure but also scalable as the range grew. Now Farecla have a flexible database where they have full control over their product range that can be showcased on their new website.
The website we produced with Farecla achieved everything we set out to do. They now have a fully functioning responsive website, scalable product database and interactive guides on how to buy from the nearest retailer. The user journey throughout has since proved to be a success and more and more website visitors are finding Farecla products in their hands.
Part of The Digital Maze Group