Iron & Velvet

Our Approach

Rather than simply refreshing the design, we treated this as a full-scale eCommerce transformation, with the goal of making subscriptions the natural and most compelling choice while keeping one-off purchases simple and accessible.

We redesigned purchase journeys so that subscription became the default option, gently guiding users toward recurring orders. Messaging was clarified to explain the refill-and-reuse concept and environmental benefits more clearly, reducing friction and increasing trust. The brand presentation was elevated, with improved visual identity, imagery, and trust signals to reflect premium product quality and sustainability credentials. Mobile experiences were optimised to ensure seamless browsing, selection, and checkout on any device.

Every decision focused on encouraging long-term engagement, higher basket values, and predictable revenue growth.

The Solution

We built a bespoke WooCommerce website designed around Iron & Velvet’s subscription-led model. The subscription experience is central across products, bundles, and categories, while the product structure is organised around household routines, encouraging multi-item purchases and refill continuity. Sustainability messaging is clear, so customers understand the refill system and its environmental benefits from the moment they land on the site. Mobile journeys are simple and intuitive, and the overall visual presentation reinforces trust and perceived quality.