Adam Rhodes, Managing Director
Rhodes Wealth Management provides professional advice, specialising in pension planning, protection, legacy planning and investments. They required a website that showcased their professionalism, expertise and personality. Partners of St James Plc – Rhodes are one of the leading wealth management firms in the East Midlands. Rhodes had never had their own, isolated website and wanted to have a place that showcased them perfectly. This meant showing their services in a way that would resonate with prospective customers, but also showing that their personality as a business is different – one that sets them apart in the industry.
The first phase of the project was all about aesthetics. We produced a design that was slick, professional but also allowed us to build in some personality. The design allows for easy navigation, allowing users to quickly find a service that is perfect for them. We chose to use the Rhodes blue as the primary colour throughout, whilst adding accents of gold for a premium feel giving the look of the website a more ‘trustworthy’ feel.
We looked to create a user journey which took the user through the story of Rhodes, the mission, what they offer, what their customers think and how to get in touch. This type of user journey allows us to build up a relationship with the user, whilst strategically placing call to actions throughout to boost conversions. There are pages for each individual service meaning we can be as detailed as possible, leaving the website user with no question marks and feeling comfortable to get in touch.