Increasing visitorsto a well known district within Derby
St Peters Quarter is a busy and diverse area of Derby city centre, home to the city’s bus station and a large range of national and independent shops, eateries and leisure venues. You will find something for everyone, from book shops and dessert parlours to escape rooms and indoor golf! Following the success of the Cathedral Quarter website, we were called upon again for a new experience for the St Peters Quarter. The new website had to reflect the new and improved experience the BID intended to deliver: a great shopping experience, a fantastic place to visit and a new take on the brand. The overarching goal for this project was to drive footfall to the area.
Over the years, Derby’s St Peters Quarter has faced some challenging times. The idea of the BID is to improve the outward perception of the area to bring in visitors and potential investors. To coincide with this new identity, a new website was required. The new website was to be the first port of call for any potential visitors or investors, therefore it had to be a great first impression. The aim was to give all the necessary information a visitor would want to visit the area, such as what’s there, parking, how to get there and events. Presenting this information in easy-to-digest ways combined with a sharp design would soon increase footfall to the area.
Our strategy for this project was to create something beautiful, useable and useful. As we were trying to shift the perception of the area, the overall design of the website was crucial. It needed to be appealing, in order to draw the users interests further. We then look at the user experience. We have made the website as easy to use as possible, signposting each area of the website clearly in a logical order to users can find exactly what they’re looking for.
We also produced a bespoke directory for all the businesses within St Peters Quarter. This allows users to search the directory to find the types of shops/business they’re interested in, with information of where they are located.
Using their new brand guidelines we produced a design that would easily guide potential visitors to all the key areas of the website. We then offered pathways to the business side of the website. This area of the website offers useful information for those who are invested in the area or are interested in becoming involved.
It was important for us to take a mobile-first approach here, as we anticipated that the majority of visitors would be using their smartphones to find important information such as what’s there, or parking arrangements. With that in mind, we strategically worked out which pieces of content were the most important and prioritised that information first.
"From start to finish it has been a pleasure working with the team at Frogspark. Whatever our requirements, they have proved to be professional and knowledgeable in all aspects of design and maintenance and have been extremely helpful throughout. We are really pleased with the new website and hope that both visitors to the area and Cathedral Quarter businesses will find it a useful resource for many years to come"
Ashley Lewis, BID Manager
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