Zenith Cosmetics are a leading cosmetic clinic both offering surgical and non-surgical treatments across London and Nottingham. They offer a range of treatments such as Mole Removal, Rhinoplasty and Botox, as well as new innovative treatments like Cellfina and BodyTite. Zenith approached us looking to increase the traffic they were getting on the site, and more importantly, convert this traffic to potential customers. Our fully rounded team of digital marketers couldn’t wait to get stuck in.
Whilst Zenith had a fair amount of traffic coming onto the site due to their industry dominance, agencies they’d worked with in the past made no steps to convert this traffic to potential customers. Zenith found that although they were appearing in the SERPs, they weren’t actually getting significantly more enquiries. Before undertaking our digital marketing work, we wanted to spend time with Zenith to help them to understand we weren’t like other agencies; we’d put our efforts into generating traffic and more importantly converting this traffic to leads. We worked towards their goals.
To make sure we devised a fully comprehensive digital marketing strategy that was geared towards Zenith’s goals, we undertook an in depth analysis of Zenith’s website and google analytics so that we could understand why traffic wasn’t converting. From here, we put together a strategy geared around SEO and conversion rate optimisation (CRO) which would work together to bring more traffic to the site, that converted for Zenith.