David Barber Occupational Health came to us for a new website, and decided to continue working working with us through our digital marketing services once his website was launched.
Because it was a brand new site, there was no history or previous foundation for us to build digital marketing off from. Meaning we have built the campaign from the ground up, all the way from analysis and strategy through to set-up, implementation and monitoring. The market they were targeting was extremely niche and dominated by large name competitors, so it was always going to be an uphill battle.
The objective for this client was simply to improve the traffic on the new site and increase conversions. We made use of every part of SEO, including building a new local profile. We also utilized paid campaigns, conversion analysis and user journey optimisation. Each of these tasks have contributed to the success of the website.