Our Approach To Content Marketing
When it comes to content marketing, there is no ‘one approach fits all’, a content marketing campaign should be bespoke to your business, your goals, your target market and the industry you operate in. At Frogspark, we are a creative content agency and take the time to sit down with your team, and find out what it is that makes your target market tick – after all you are the experts in your field, and we want to utilise your experience and expertise. Our team have experience in running b2c and b2b content marketing campaigns, so we make sure to use what we know will bring the best results for you. As part of our process, will hold an ideation session with you, where we will consider a range of channels and content types, and come up with a content plan and content marketing strategy to support our chosen ideas. Being a full service agency, we are able to handle the entirety of the digital content marketing campaign in house. We combine the efforts of our talented designers, developers, SEO & content specialists to create content that delivers tangible results.
Content Creation
Content writing experts make up our digital marketing team, and they have the ability to write about everything from Occupational Health to Cosmetic Surgery and Kitchen Furnishings. Our team knows how to write truly compelling content that is bespoke to your industry, and that engages your target market. Whilst having great content, that is accurate and relevant is important, without good SEO practice a content marketing campaign will struggle to perform. We use keywords with high search volume and use SEO friendly structures in all our content, so that we can guarantee it’ll perform in the SERPs.
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Design Creation
Our talented in-house designers are here to put a creative idea into a truly engaging and visually pleasing piece of content. At Frogspark, we are always looking to use new innovative design ideas and trends to create the most engaging pieces of content for you. We’ll have a discussion around the type of design you’re aiming for and come up with a concept for you to look at, our team will then work with you to get a creative that’s just right.
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Content Curation
As well as content creation, content curation plays a large part within a content marketing campaign. This involves using material from a variety of sources across the web that directly appeals to your target market. We make sure to feed content curation into your content marketing strategy, and envisage to use content that is personal and builds value whilst also showing your expertise.
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On-Page Development
Being a full service digital marketing and web agency means we are able to use our wealth of experience in development as part of your content marketing piece. Our highly skilled developers work on developing websites and on other web applications on a daily basis, using clean, readable and SEO friendly code. This enables us to house any content on your domain, and make it fully accessible for your audience across all devices.
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Outreach
For a successful digital content strategy, you need to build links and relationships, and how do you do that? Outreach. At Frogspark, we use tried and tested processes as part of our outreach strategy and have a vast range of connections with influencers and bloggers. We understand the importance of contacting brands and influencers within your industry, which is why we have a process for that too. Our aim is to boost your brand’s presence, improve your organic rankings, drive more traffic back to your website and generate high quality leads for you.
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Results
We’re dedicated to creating content marketing campaigns that deliver tangible results for your business. That’s why we make sure to use a comprehensive process that utilizes our team’s diverse skill set, and creates an engaging content marketing campaign. So whether your goal is to drive traffic to your site, increase brand awareness, maximise sales or boost customer loyalty we are committed to creating a campaign that is fully geared around this.
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