Content Marketing is about more than simply the blogs you put out or the content that sits on your website. It is about creating compelling pieces of content that truly engage your target market. Without great content, no digital marketing or content marketing campaign will succeed; the saying content is king should not be ignored. But what counts as content? On a basic level, blogs, images, reports, infographics and videos are all sources of content. However, depending on the industry your business operates in we can utilise content types such as case studies, statistics & data, how-to guides, eBooks, white papers, news articles, templates, toolboxes and interviews to better captivate and engage your target market.
As part of our process, will hold an ideation session with you, where we will consider a range of channels and content types, and come up with a content plan and content marketing strategy to support our chosen ideas. Being a full-service agency, we are able to handle the entirety of the digital content marketing campaign in house. We combine the efforts of our talented designers, developers, SEO and content specialists to create content that delivers results.
Whichever content type used within a content campaign, the principles behind it are the same. Utilising a thought, idea or piece of data in order to create content that is engaging, emotive, visually appealing or useful to your target market. And, the point of content marketing? To generate links, drive traffic to your website and gain recognition from your potential customers.
We understand that the world of digital marketing is characterised by its diverse nature, and content marketing is no different. To launch a successful content marketing campaign, you need a handful of creativity, a solid content marketing strategy in place and fine-tuned processes in order to successfully execute the plan. Our talented digital marketing team here in Derby have got this down to a T. We commit to carrying out a content marketing campaign that is fully centred around you and your business, and make sure you are fully informed and involved with each and every step we take. We pledge to deliver tangible results for you.
When it comes to content marketing, there is no ‘one approach fits all’, it should be bespoke to your business, your goals, your target market and the industry you operate in. Here at Frogspark, we’re a creative content agency that takes the time to sit down with your team, and find out what it is that makes your target market tick – after all, you are the experts in your field, and we want to utilise your experience and expertise. Our team are experienced in running B2C and B2B content marketing campaigns, so we make sure to use what we know will bring the best results for you.