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Content Marketing

Drive more traffic to your site, through creative content pieces to engage your online audience

What Is Content Marketing?

Content Marketing is about more than simply the blogs you put out or the content that sits on your website. It is about creating compelling pieces of content, whether that be using emotive language or visuals, to truly engage your target market. Without great content, no digital marketing or content marketing campaign will succeed; the saying content is king should not be ignored. But what counts as a content? On a basic level blogs, images, reports infographics and videos are all sources of content marketing. However, depending on the industry your business operates in we can utilise content such as case studies, statistics & data, how-to guides, eBooks, white papers, news articles, templates, toolboxes and interviews to better captivate your target market.

Whichever content type used within a content campaign, the principles behind it are the same. Utilising a thought, idea or piece of data in order to create content that is engaging, emotive, visually appealing or useful to your target market. And, the point of content marketing? To generate links, drive traffic to your website and gain recognition from your target market. Content marketing campaigns are key in your SEO strategy; a successful campaign will boost your online presence, generate more traffic and drive your enquiry numbers. Conversion rates are nearly 6 times higher for those who use content marketing within their marketing efforts, compared to those who do not.

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Our Approach To Content Marketing

When it comes to content marketing, there is no ‘one approach fits all’, a content marketing campaign should be bespoke to your business, your goals, your target market and the industry you operate in. At Frogspark, we are a creative content agency and take the time to sit down with your team, and find out what it is that makes your target market tick – after all you are the experts in your field, and we want to utilise your experience and expertise. Our team have experience in running b2c and b2b content marketing campaigns, so we make sure to use what we know will bring the best results for you. As part of our process, will hold an ideation session with you, where we will consider a range of channels and content types, and come up with a content plan and content marketing strategy to support our chosen ideas. Being a full service agency, we are able to handle the entirety of the digital content marketing campaign in house. We combine the efforts of our talented designers, developers, SEO & content specialists to create content that delivers tangible results.

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Content Creation

Content writing experts make up our digital marketing team, and they have the ability to write about everything from Occupational Health to Cosmetic Surgery and Kitchen Furnishings. Our team knows how to write truly compelling content that is bespoke to your industry, and that engages your target market. Whilst having great content, that is accurate and relevant is important, without good SEO practice a content marketing campaign will struggle to perform. We use keywords with high search volume and use SEO friendly structures in all our content, so that we can guarantee it’ll perform in the SERPs.

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Design Creation

Our talented in-house designers are here to put a creative idea into a truly engaging and visually pleasing piece of content. At Frogspark, we are always looking to use new innovative design ideas and trends to create the most engaging pieces of content for you. We’ll have a discussion around the type of design you’re aiming for and come up with a concept for you to look at, our team will then work with you to get a creative that’s just right.

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Content Curation

As well as content creation, content curation plays a large part within a content marketing campaign. This involves using material from a variety of sources across the web that directly appeals to your target market. We make sure to feed content curation into your content marketing strategy, and envisage to use content that is personal and builds value whilst also showing your expertise.

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On-Page Development

Being a full service digital marketing and web agency means we are able to use our wealth of experience in development as part of your content marketing piece. Our highly skilled developers work on developing websites and on other web applications on a daily basis, using clean, readable and SEO friendly code. This enables us to house any content on your domain, and make it fully accessible for your audience across all devices.

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Outreach

For a successful digital content strategy, you need to build links and relationships, and how do you do that? Outreach. At Frogspark, we use tried and tested processes as part of our outreach strategy and have a vast range of connections with influencers and bloggers. We understand the importance of contacting brands and influencers within your industry, which is why we have a process for that too. Our aim is to boost your brand’s presence, improve your organic rankings, drive more traffic back to your website and generate high quality leads for you.

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Results

We’re dedicated to creating content marketing campaigns that deliver tangible results for your business. That’s why we make sure to use a comprehensive process that utilizes our team’s diverse skill set, and creates an engaging content marketing campaign. So whether your goal is to drive traffic to your site, increase brand awareness, maximise sales or boost customer loyalty we are committed to creating a campaign that is fully geared around this.

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Our Approach

We understand that the world of digital marketing is characterised by it’s diverse nature, and content marketing is no different. To launch a successful content marketing campaign, you need a handful of creativity, a solid content marketing strategy in place and fine tuned processes in order to successfully execute the plan. Our talented digital marketing team have got this down to a T. We commit to carrying out a content marketing campaign that is fully centred around you and your business, and make sure you are fully informed and involved with each and every step we take. We pledge to deliver tangible results for you.

Data Driven

We use data that is collected from your site and industry, as well as our experience within the field, to craft a content marketing strategy that is fully bespoke to your business. We work only towards your goals, so that we ensure that we are generating results that you are looking for. A win for you is a win for us.

Long-Term Results

We use best industry practice in each and every one of our content marketing campaigns to ensure we are not only running a campaign that will have quick wins, but also ensures the campaign will have a long term positive impact on your business performance. Our experience means that we know what search engines look for, and we use this knowledge to your advantage.

Unique Process

We understand that no two businesses are the same, which means that every content marketing campaign should be unique. We create strategies that are bespoke to your business, your industry and most importantly your business goals. Working closely with you, we want to create a campaign that works for you, and generates tangible long term results.

Speak to our digital team about your free content consultation today

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Speak to our digital team about your free content consultation today

"This has been the most successful paid campaign we’ve ever run, we're really pleased with the results."

CHERYL CREASER, COO BUSY BEES

"Having never invested in digital marketing before this was a real risk for us. I'm pleased to report that not only is our entire online presence better, we're generating leads."

DAVID BARBER, DBOCC HEALTH

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Our Case Studies

Want to see what kind of results we can achieve? Take a look at the results our clients have seen through our Paid Advertising plans.

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hello@frogspark.co.uk

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01332 493766

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