By Lorna Burrows
It’s important to know how to utilise your time on social media effectively especially if you only have enough time to commit to a handful of posts a week.
Every business has a different target audience whose social media habits will be different depending on lifestyle. Because of this, it’s important to note that the best times for your business to post might be different to the set times published in a blog that is supposed to apply to everyone. These times are still useful but we advise that you use them as a guideline.
You should find out the most effective times to post for your business and it’s very easy to do this! All you need to do is schedule posts to go out at different times daily and the monitor the engagement on each one using management tools. Facebook Insights makes it particularly easy to do this; it puts all the data you need to look at into a graph so you can see clearly the most effective days and times to post.