Hashtags: How to use them, when to use them and why they’re important

Posted 07.10.2022

By Bethany

Hashtags are a great way to give your posts visibility and help them be found by others. They’re also an opportunity for you to connect with other people interested in similar things because hashtags create communities. If you’ve been thinking of getting into the #hashtag game, read on! This blog post will get you up to speed on what they are and why they’re important in your social media strategy.

What is a hashtag?

A hashtag is a word or phrase preceded by a hash (#). Hashtags are used on social media platforms like Twitter and Instagram to categorise content and generate engagement. People can click on your hashtag and find other people’s content related to the same thing. There are some rules for using hashtags effectively, so read on to ensure that you’re putting your best foot forward.

Why are hashtags important?

Each year, people engage with over 100 billion hashtags across social media platforms. That’s a lot of engagement! Hashtags have the power to boost engagement by 89% on Instagram and 52% on Facebook. They also help make your content discoverable. If a user is searching for a specific hashtag, your post has the potential to be viewed by that user. Hashtags also allow you to expand your reach beyond your immediate network to people outside your follower base. Hashtags are a great way to keep track of your social media strategy. If you create a hashtag for every campaign you run, you can easily look back on your previous posts and see how effective they were. This can be especially useful for measuring ROI (return on investment) on paid social media ads.

How to use hashtags in your social media strategy?

When it comes to using hashtags in your social media strategy, you want to make sure you’re using them effectively. These tips will help you do just that. Firstly, make sure you’re using hashtags that are related to your brand and your industry. – You don’t want to use hashtags that aren’t relevant to your business. They’ll be much less effective if they’re used improperly. Secondly don’t use too many hashtags. – Some people use as many as 30 hashtags in a single post. This is a huge mistake! It’s best to keep it to two to three hashtags per post at most. Lastly, be mindful of what time you post. – Your target audience might be online at different times of the day. You’ll want to use hashtags that will appeal to people at different times of the day so that your post has the best chance of being seen by the right people.

When should you use hashtags?

There are a few different times when you should use hashtags. During events – If there’s an event coming up that your business is participating in ( or related to ), use the hashtag associated with it. For example, if your brand is sponsoring an event, use the official event hashtag so that other people who are following the event can find you.

When posting relevant content – Use hashtags to categorise your content and give it more visibility. For example, if you’re posting about a new product, you might use the hashtag #newproduct to give it more visibility.

When you’re reposting an old post – Hashtags can bring old posts back to life. If you have a post that performed well in the past, you can repost it with relevant hashtags to get it new visibility.


There are a lot of great resources out there to help you learn more about hashtag best practices. Here are a few of our favourites.

Hashtags.org – This website has a ton of information about everything related to hashtags and social media marketing.

Ragan’s Social Media Marketing Blog – This is the most widely read blog in the social media marketing industry. You’re sure to find a ton of helpful information in these articles.

Sprout Social Blog – Sprout is a social media management software company that released a blog full of social media marketing tips.

Hashtags are a great way to get your content more exposure and connect with like-minded people. Using them effectively will help you build your following and gain traction with your posts. To make the most of hashtags, make sure to use them in line with your brand and industry and use them at optimal times!

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