Social media marketing can be a bit of a jungle – with so many brands vying for attention, it can be tough to stand out from the crowd. But fear not, my friend! There are plenty of creative and fun ideas out there to help you shake up your social media marketing and get noticed. Let’s take a look at a few trends and strategies that could be worth exploring.
Ah, influencers. Love ’em or hate ’em, there’s no denying that they have a huge impact on social media. By partnering with the right influencers, you can reach a very specific target audience, build trust with consumers, and see great results. However, there are a few risks and challenges to consider when working with influencers. For one thing, influencer fraud is a very real problem, with some influencers buying fake followers and engagement to boost their numbers. This can be a huge waste of your marketing budget and can damage your brand’s reputation. Plus, audiences, especially gen Z, are getting very savvy as to who is being paid to say they like something, and who genuinely likes something. So, it’s important to do your research and find influencers who are genuinely aligned with your brand values and have an engaged and authentic following. For a bit more background of influencer marketing gone bad, search the “deinfluencing” trend on TikTok!
Video is definitely king on social media at the moment, and it probably will be for a while so it’s worth investing the time into social media to get it right! From TikTok dance crazes to Instagram reels showcasing the latest beauty trends, video is a powerful way to engage with your audience and showcase your products or services. Not to mention, it can be highly shareable – who doesn’t love a good viral video? So, why not get creative with your video content? Think outside the box and experiment with different formats, like explainer videos, product demos, or behind-the-scenes peeks at your business. Just make sure your videos are high-quality and aligned with your brand identity.
If you’re struggling for ideas, our sister company Boom Online have a blog on how to use video content that will help.
User-generated content (UGC) is when your customers create and share content about your brand, like reviews, photos, or videos. UGC is great because it’s authentic and can help build trust with consumers. Plus, it can be a cost-effective way to generate content. However, there are a few things to keep in mind when encouraging UGC. For one thing, you need to make sure the content aligns with your brand values and messaging. You also need to be prepared to manage any negative feedback or criticism that might come up in a way that is memorable for all the right reasons…. But with a bit of planning and creativity, UGC can be a powerful tool in your social media marketing arsenal.
If you really want to up your social media game, why not experiment with augmented reality (AR) and virtual reality (VR)? They can be a fun and engaging way to showcase your products or services. For example, you could create an AR filter that allows users to “try on” your makeup products or see what your furniture looks like in their home. Or, you could create a VR experience that takes users on a virtual tour of your business. The possibilities are endless – just make sure your AR/VR content is aligned with your brand and delivers a memorable experience… but for the right reasons!
Last but not least, don’t forget about social listening. This is the practice of monitoring social media channels for mentions of your brand, products, or industry. By keeping tabs on what people are saying about you, you can identify trends, address customer concerns, and stay ahead of the competition. It’s also a really great way to connect with your customers and give a personal touch. A simple comment on a video to say thank you for being a customer can go a long way in building up your brand’s reputation. Plus, social listening can be a great source of inspiration for your social media content – if you notice people talking about a particular topic related to your brand, why not create content around that? There are plenty of tools and platforms out there to help with social listening, from Hootsuite to Mention to Sprout Social.
So, now that you’ve got some fun ideas for shaking up your social media marketing, it’s time to put them into action. Of course, you don’t need to try all of these strategies at once – in fact, it’s probably best to focus on one or two at a time and see how they perform. Remember, social media marketing is all about experimentation and testing, so don’t be afraid to try new things and pivot (sneaky Friends reference..) if something isn’t working.
By following these tips and experimenting with new strategies, you’ll be well on your way to standing out on social media and reaching your target audience!
12 eCommerce Tips to Increase Last Minute Christmas Conversions
Posted 11/12/2023 by Pete Bingham
The Business Case for Accessibility in Web Design
Posted 30/11/2023 by Frogspark
Designing the Perfect Product Page for Your Online Shop
Posted 24/10/2023 by Pete Bingham
Part of The Digital Maze Group