By Luke Pickering
We constantly see shifts in the social media platforms which are trending, but one that has paved the way and has sat at the top of the game for the longest period is Facebook. With an estimated 2.89 billion people using Facebook it is the largest social media platform in the world. If you are not already leveraging all of the benefits of Facebook advertising then you are making a huge mistake. There are so many reasons why you should still be using Facebook adverts in 2020, and we’ll be going through the top 7 reasons why Facebook ads are just as effective now as they were 5 years ago.
Like we mentioned earlier, Facebook is the most used social media platform in the world. It’s thought that 80% of all internet users are using Facebook, even 65% of 65-year-olds are using Facebook so it’s reaching people of all ages. One-quarter of people who have a Facebook account is thought to check their account once a day, and an equal percentage reported checking it two to five times per day. This means that regardless of who your customers are, they are using Facebook and they’re probably checking their account every day. Therefore this means that every day your campaign is live you are going to be reaching your audience, and staying at the forefront of their minds.
A brilliant feature of Facebook advertising is that you can set up an exact audience to target. There are so many different categories that you are able to base your targeting on, which means that you are able to build an audience that is very specific to your target audience, meaning that it is going to be the most effective. You are able to advertise to people by age, interests, behaviour and location. If you really know your customers, you are able to strategically use Facebook in order to advertise and engage with them.
One of the biggest benefits of using Facebook advertising is that it is one of the cheapest forms of advertising out there! Forget Google Ads, Radio, TV or Billboards, Facebook ads allow you to reach a much larger audience than anything else for a much better price. So not only are you going to be able to reach more people for a lower price but due to specific targetting, you’re able to reach people who are more likely to become customers.
You are able to build engagement with your target audience on Facebook. Engagement consists of likes, comments and interactions on your ads, and this is so important as it shows that you have a stronger connection with your target audience. As more people engage with your business, a stronger sense of trust and confidence is built up between you and your potential customers. The more connected they are to your business, the more likely that they are going to convert to a customer.
Search engines rely on social signals to rank websites. These social signals consist of the activity and engagement on your social media content that you post. This activity includes the likes of likes, comments and shares that you are getting on your posts. So using Facebook advertising you can help increase your social signals, which can indirectly influence your SEO rankings.
Unlike when you use Google Ads, you don’t have to worry about larger businesses who are driving up the cost. Instead, it is simply just you and your audience. In order for your adverts to be effective, you just need to make sure that they are relevant to your business/product and in turn, they are then more likely to perform well on Facebook. This makes Facebook one of the best options as it allows you to market your business whether you’re big or small you are able to afford it.
More and more people are using their mobile devices to go online, with now 50% of all users being from mobile devices, it’s important that you’re reaching them. If you are not able to market to a mobile audience you’re missing out on a large number of potential customers. You need to be able to follow the trends of advertising in order to succeed.
So to sum it up, Facebook advertising is still just as important today as it used to be; allowing you to reach a great number of people at a very good price. Not only this, but you’re able to choose specifically who you want to market it to. We still highly recommend Facebook ads in 2020 and if you would like some help running your social media campaigns don’t hesitate to get in touch.
Part of The Digital Maze Group