By Lorna Burrows
Most business owners understand that the company should have some sort of presence on social media so they set up a few profiles, probably Facebook and Twitter. But without a strategy and goals to work towards, you cannot build an online brand that represents your business and you will be missing out on tonnes of opportunities to grow.
So what must you think about with a social media strategy? Hereâ€™s a quick breakdown…
You have to know what you want to achieve from using social media otherwise your online presence will lack direction and you will struggle to develop an online brand.
Quite often the goals and targets you have for the business can be transferred online. Whether you have a short term goal to increase sales of a particular product or a long term goal to be an industry leader, you create a social media campaign to help you achieve this.
Having your business goals in mind every time you update your social media platforms will save you wasting your time.
Officially, the most used excuse for brands not being active on social media is lack of time. Ok, itâ€™s not official but we do hear it a lot.
Can you spare 10-15 minutes a day? Then yes, you do have time to use social media effectively. Do you want to know how this time is best spent? Get in touch with us and we can help.
Social media is arguably the best way to get to know your customers if youâ€™re using it the right way. Often businesses forget the â€˜socialâ€™ part of social media and push salesy messages out which their audience will inevitably ignore. Instead, you should be actively engaging with your potential and existing customers to build relationships and trust in your brand.
By doing this you will create an in-depth understanding of your customer and you can use this information to create great targeted campaigns across all marketing platforms.
You also need to know where your customers spend your time online which will help you target them effectively. Nearly 4 in 10 Facebook users claim they have gone from liking, commenting or sharing content to actually purchasing that product or service!
Now more than ever, customers are turning to social media to have their queries answered and to leave feedback. Your customer service is failing if you are neglecting your customers on social media.
You also need to be using listening tools so that you can see what is being said about your company even if they donâ€™t intend you to. What is being said about a brand online is often a common concern for business owners and often the reason they want to avoid social media. However, as the saying goes, ignoring your problems wonâ€™t make them go away – in order to combat them, you need to know that they are there!