By Steven Titchener
When it comes to social media marketing, content is ferociously fierce and standing out from the crowd is harder than ever. In fact the average social media user spends a huge 2.5 hours a day on social media platforms and during that time they are bombarded with content. Take a look below at the ways you can mix up your social media content strategy to create higher levels of engagement…
With the world changing dramatically in 2020, virtual events and content are becoming more of the norm and this doesn’t look set to change anytime soon. Live streams are quickly replacing expensive video productions and are a great way to drive real engagement from your audience. Whether you decide to host a simple Q&A or want to showcase the behind the scenes of how your products are made, live streams allow you to be highly interactive and are easy to produce. You don’t need fancy equipment, just a smartphone and topic idea and you can get started!
Adding user generated content to your social media strategy is a great way to build a sense of community with your followers. Nike is a great example of this. UGC builds authenticity and showcases a strong connection between you and your customers.
When working in the B2B space, platforms such as LinkedIn are a great place to showcase your industry knowledge. Sharing your expertise through a well-thought out post can make all the difference in how your customers view you and can position you as a respected and trustworthy industry leader.
Thought leadership content is great because it adds value to your customers. Tips and tricks, expert opinions, insights and hot topics in specific sectors are all things your customers want to know. They will learn from this type of content and be more likely to engage with your brand moving forward.
A great way to create a buzz around your business is through running competitions on social media. Who doesn’t love the chance to win prizes from the brands they love? Running a competition can be one of the most cost-effective ways to gain new followers, increase engagement with your brand and interact with customers.
Social media posts that are interactive, encourage engagement from your users and help build up a community feel to your account. Think polls, questions and quizzes to build interactivity with your followers. Take a look at this example from Bumble:
Sharing your positive reviews is a great way to shout about your business. It has been shown that users are far more likely to engage with your business through seeing positive reviews than through an advert. So make the most of your google my business reviews and share them to your social media accounts!
Add some real life examples of your work through sharing your case studies with users. This provides users with clear examples of the work you do and allows you to shout about your brand. As a digital marketing agency we love to share the work we have done with our clients across our social media accounts.
Finally collaborating with influencers from within your industry is a great way to mix up your social media marketing strategy. You can gain a much wider industry reach by working with influencers in your sphere. Take a look at our post on building a transparent influencer marketing strategy for some great tips on building authentic influencer campaigns.
Social media is a hugely powerful tool in the world of digital marketing and sometimes you need to shake things up a bit to gain some traction! Get in touch with us if you need any help with your social media marketing.
Part of The Digital Maze Group