David Barber provides specialist Occupational Health services in and around the Midlands, striving to look after the safety and wellness of the working population. They originally approached us looking for a new website, and upon deciding how best to work towards their goals, went on to outsource their digital marketing to our talented team.
David Barber Occupational Health had previously never explored digital marketing, so came to us with two goals; to make them more visible online and to generate more leads. From there, our team created a bespoke strategy that was geared around these goals and to their industry and came up with the steps to help achieve this. Knowing that the David Barber team had little experience in digital marketing, we wanted to educate them, and keep them fully informed on the actions we planned to take and the positive impacts these would have.
Before any digital marketing work went underway, the first part of our project was to create a brand new site for David Barber that fully showed off their expertise and dominance within the industry. We worked hard to present them as a fully rounded occupational health service, designing a very clean and modern site that fully adhered to their brand guidelines. Because they hadn’t worked on their online presence previously, it was key we created a site that gave us a strong foundation to build their digital marketing off from. Part of this was creating a technically sound website, that is fully in line with best SEO practice.
We knew our main goal was to drive traffic to the new site and increase conversions, therefore it was key our strategy was focussed around this. However, the market we were targeting was extremely niche and dominated by large name competitors – so we knew it was going to be a tricky task. We decided we needed a fully rounded digital marketing strategy that encompassed elements of SEO, PPC and Conversion Rate Optimisation (CRO) so that we could be sure to meet David Barber’s goals.