People-focusedwebsite for a long-established PR agency
If you’re looking for help with your PR and communications, Nielsen McAllister is one of the biggest in the industry in Derbyshire. With over 30 years of experience, they’ve really mastered their approach when it comes to helping businesses. They specialise in B2B public relations and they work closely with a number of sectors, so it was important that we got across all of this information to their potential clients through their new website. Because they’re committed to providing their customers with the best service possible, they thought it was time for a website upgrade.
When it came to designing a new website for Nielsen McAllister, it was all about modernising their brand image and making sure that the site was accessible and easy to use. Nielsen McAllister offer world-class services but needed a website that was reflective of this.
Furthermore, the site needed to be informative and well laid out so that potential customers would be able to get a full understanding of their service offerings. Nielsen McAllister also wanted to showcase their work across the site in the form of case studies and testimonials in order to help build relationships with potential customers.
We created a clean and easy to use design that clearly showcases Nielsen McAllister’s services and areas of expertise, backed up with the deployment of case studies and testimonials throughout. The website is also highly people-focused, with the agency’s team featuring prominently in the images used on the pages, so potential clients can see who they will be working with.
Using WordPress, we have created a site we’re really proud of. Not only is it an attractive looking site but it also performs brilliantly and is helping to drive conversions. This fantastic example of our WordPress website design now reflects what Nielsen McAllister stands for and the world-class services that the agency provides. It ticked all the boxes for the client, and they’re extremely happy with how the website has turned out.
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