Sano Physiotherapy

Merging three distinct brandsinto a single, user-friendly website

Business Website Development User Experience Technical SEO

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The client

Sano Physiotherapy provides physiotherapy services for private individuals, employers and the NHS. With a strong reputation for excellence, they recently expanded by acquiring two other brands: Occupational Health and Back In Action. They approached us with the challenge of merging these three entities into a single online presence that reflects the unique strengths and services of each while maintaining their distinct identities.

In addition they required the added functionality of an appointment booking system linked with a map-based local clinic finder.

The vision

With Sano Physiotherapy acquiring two new brands they needed a unified website to bring them all together. They wanted a clean, visually appealing design that makes it easy for users to navigate, with clear calls to action to boost conversions. The site also needed to be simple to update without technical skills or relying on developers.

Our web design team started with a comprehensive user experience audit, conducting stakeholder interviews and user surveys. From this, we developed personas and a UX Research Report to guide the design and development process, ensuring the website met the specific needs of Sano Physiotherapy’s varied audience.

The result

The finished design prioritises a clean and clinical aesthetic, with an elegant and professional feel to match the client’s branding and business goals. Key services and unique strengths are highlighted, guiding visitors through the website with clear calls to action and the client can update their content with ease and speed.

If this project sounds like the solution you’ve been looking for, we’d love to hear from you. Get in touch today!

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