With Sano Physiotherapy acquiring two new brands they needed a unified website to bring them all together. They wanted a clean, visually appealing design that makes it easy for users to navigate, with clear calls to action to boost conversions. The site also needed to be simple to update without technical skills or relying on developers.
Our web design team started with a comprehensive user experience audit, conducting stakeholder interviews and user surveys. From this, we developed personas and a UX Research Report to guide the design and development process, ensuring the website met the specific needs of Sano Physiotherapy’s varied audience.