5 design considerations you need to know when redesigning your website!

Posted 10.09.2022

By Bethany

You know the situation. You’re in the middle of a project, and you suddenly realise: “Wait, what am I doing? Who is this for? What do they want?” If you want to avoid that feeling and make sure your web design is on point, then this article is for you! In it we’ll share some tips on how to think about your website’s design before diving into making it look beautiful. 

Start with a clear goal in mind

Before you start the redesign process, it’s important to define your goals for the redesign.

For example, you may want to:

  • Improve user experience
  • Increase sales
  • Improve brand awareness

Once you’ve defined your goals, you’ll have a better idea of what changes need to be made to achieve them. Additionally, identifying these goals will help guide your design decisions and keep them focused on achieving specific outcomes rather than just making something pretty.

Get your design right

Good design is not just about how it looks. It’s also about how the website feels to visitors, and whether or not they are able to navigate through your site easily and intuitively.

Good design makes sure that the site is easy to use, even for first time visitors who have no idea what they’re doing. If a user cannot find what she needs easily enough, then she will leave your website without buying anything from you or even reading any of the content on your page—and won’t come back again until someone else recommends them!

Good design makes sure that users can navigate through your website with ease and comfort. They shouldn’t feel like they’re lost when on certain pages; instead, they should feel like they’re at home with familiar elements (e.g., logos).

Make sure your content is up to scratch

Content is king when it comes to good web design. You want your content to be:

Well written and easy to read

Relevant and useful

Up-to-date

Of good quality (both in terms of the text itself, its formatting, and any images used)

Consistent (regardless of platform used)

Structured logically so it’s easy for visitors to find what they’re looking for

Don’t forget your website’s goals and core values

The first step of redesigning your website is to know what you’re trying to achieve, and how it can help you reach that goal. A good way to start is by asking yourself:

  • What are my website’s goals?
  • What are my website’s core values?
  • Who am I targeting? (age groups, gender etc.)
  • What else can I do to make my site more engaging and user-friendly?

Don’t forget user experience (UX)

Don’t forget user experience (UX). User experience is all about how users experience your website, which means it’s about how easy it is for them to find what they need and navigate through your site, as well as interact with the content on-site. It’s quite important that you keep these things in mind when redesigning, since UX will affect how long people stay on your site and whether or not they decide to come back later.

It’s not just about the look and feel of your website, but also about how easy it is to navigate and find information.

User experience is an important consideration when designing a website. User experience (or UX) refers to how easy it is for users to navigate and find information on your site.

UX is not just about the look and feel of your website—it’s also about how easy it is for users to navigate, whether they are browsing through different pages or searching for something specific on your site.

We hope this article has given you some insights into what makes a great website and how to go about designing one. We’re here for all your design needs, so if you need help with any of these points or just want to chat through your ideas with us, don’t hesitate to get in touch!

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