By Beth Meakin
The evolution of modern technology means that businesses have the opportunity to capture a bigger audience than ever before – with the best chances of growth, development and survival. Failure to keep up with the digital age can be a huge detriment to the success of your brand, and can end up being the be-all-end-all of your company. It’s not as simple as just having a website and expecting it to perform. There are methods you need to take to not only drive traffic to your site, but to push that traffic to convert.
Digital marketing uses a variety of channels such as social media, email, websites and search engines to market your products and services to potential customers. If your competitors are using digital marketing tactics to improve their online presence, and you’re not – you’ll drive your potential customers straight into their arms.
When it comes to digital marketing, one size does not fit all – so it’s vital to tailor your strategy to your brand and business. This might involve a focus on one specific area of marketing, or it might be a combination of all of them – but whatever you choose to focus on, you need to ensure to come up with a strategic and fully researched plan of action. For example, there is no point in creating a paid ad campaign if the research shows that your target keywords have a low projected conversion rate – or if research shows that a large percentage of your target audience is using Instagram, you are likely to benefit from creating a marketing campaign on there.
The main areas of digital marketing are:
Find out more about the areas of digital marketing, and why we use them in our infographic: Transforming Your Business With Digital Marketing…
It’s important to market your business in the right way, so our approach doesn’t come with templates or set strategies. If you would like to find out more about our digital marketing services, get in touch with our team.