Email marketing is a fantastic way to approach your target audience directly. This is especially true to those who have actively opted to receive emails from you. Unlike most marketing, your audience has asked to receive it!
Our expert designers and marketers work together to create truly engaging email content in keeping with your brand to ensure great results.
We can help you decide on the most effective way to gather email addresses, be it in a clever way that offers an incentive or just a simple form for any website visitor to opt in. We can store these emails in your CRM and email marketing software which we can use to segment people into different audience groups so they receive the information that is relevant to them.
Our account managers measure the results of your emails by looking at how many people opened the email, and how many people clicked a link within it that lead to a visit on your website. But the analysis doesn’t stop with the click! From that click, we can track the behaviour of the user on your website. We can then look for trends and begin to get an idea of what type of content your receivers are interested in.
We also offer training in email marketing so you can handle email marketing in-house. Our meeting room is the perfect environment for our team to show you around the best email marketing tools.
We’ll provide you with valuable advice and tutorial on how to personalise your emails, segment your target audiences and optimise your emails for mobile viewing. By the end of the session, you’ll also know how to write killer subject lines to increase your open rates and how to carry out A/B split tests. More than 205 billion emails are sent daily. This figure is expected to reach 246 billion daily emails by 2019. Stay ahead of your competition!