Can a New Website Help Your Business Grow?

There are thousands of benefits to having a website – it’s an essential platform for your audience to learn more about what you do; the services and products you offer (and whether or not they should trust you enough to buy from you).

But looking around the web, you’ll have noticed that while some businesses seem to update their website design every couple of years or so, others have had the same basic website for decades.

Budget often plays a role, as a new website can be a significant investment, but implementing a new, professionally designed website really can seriously take your business and brand to the next level.

Let’s explore a number of ways that a new website can help improve your business.

Enhanced User Experience

The big thing on everyone’s lips in web design is user experience and something we’ve mentioned in a number of articles. You can learn how UX improves conversion rate and understand the importance of user-centered design if you want to learn more – but the key message here is: the user comes first, always – and a happy user means more conversions.

There are thousands of ways in which a new website can deliver a better user experience for your visitors than an older website. Some of them are probably obvious, but others you may not have considered.

Updated Technology: New websites are compatible with all the latest web technologies, which can mean better performance, improved security, and more chances for user interaction – all of which ensure your website remains competitive and performs excellently for your users.

Modern, fresh feel: Incorporating a new look every so often keeps your brand looking fresh and relevant which can attract and retain customers.

Enhanced Security: Newer sites should implement the latest security measures to protect user data and your business. A fresh, new professionally designed website should also feel and look more secure and trustworthy to visitors, building trust and confidence with your users.

Improved Accessibility: There is a very strong business case for improving your web accessibility, for the simple fact that if you’re excluding a large percentage of users from consuming your content, you are going to be missing out on sales.

Improved SEO

Depending on the age of your current website, you may be missing out on loads of optimisation opportunities and you will struggle to carry out many of the latest SEO practices. There are hundreds of ways a new site can increase your visibility on search engines and drive more traffic. Here are a few…

User Experience: We’ve just discussed UX, but it’s important to note that search engines also take user experience into account when ranking websites – from mobile responsiveness to zippy loading times, UX is a core part of SEO nowadays.

Technical SEO: From implementing structured data (schema markup) to help search engines understand your content better, to cleaner code that enhances crawlability and indexing by search engines – having a stronger technical SEO foundation to your website will undoubtedly lead to better SEO performance.

Easier Content Management: Content is king, and crucial for SEO. If you find it a challenge when it comes to updating your current website or incorporating modern content formats such as videos and interactive elements, you risk falling behind and risk visibility drops, decreased traffic and potentially even de-indexing.

These days, new websites come with a whole range of user-friendly content builders that make it easy to add new content and manage existing content without getting your hands dirty with code or tricky upload managers.

Better Customer Data

Advanced analytics and marketing tools can help you to gain deeper insights into user behaviour which will allow you to improve your data-driven decisions that inform your online business, content marketing and SEO strategies. Let’s look at some examples.

Enhanced Functionality: An up-to-date website means you can integrate lots of modern plugins and functionality; from live chat functionality to provide real-time assistance to adding automation (Zapier and Mailchimp are great examples) to your website forms to automate workflows, improve email marketing and streamline data transfer between different applications.

Improved Insights: You can use journey mapping and heatmap analysis to visualise and analyse the user journey across your website, identifying pain points and opportunities for conversion rate optimisation to enhance the overall customer experience.

Personalisation: The other “big thing” that the digital marketing community are talking about at the moment is AI and personalisation. With the help of new technology, such as AI and machine learning, you can generate dynamic content to deliver personalised experiences based on your users’ preferences, behaviour, and demographics, increasing engagement and driving conversions.

A Stronger Brand Identity

A new website is a great opportunity to look at improving your branding – especially if it’s been a few years since you last refreshed your brand identity or underwent a rebranding process. Even if you’re content with your current logo, rebranding goes beyond that; it’s a chance to realign your values and goals, reevaluate your business, and reconnect with your audience on a deeper level.

Embrace New Opportunities to Propel Your Brand Forward

Investing in a new website is more than just a visual upgrade; it’s a strategic move to improve your business’s performance, security, and overall customer experience. It’s not something that should be rushed and there are many factors to consider.

Ultimately, there’s a whole world of evolving technology and new opportunities at your fingertips when you start a new website project, and when you get it right, you can ensure your website stays competitive and continues to grow for many years to come.

If you’re ready to take your website to the next level, contact our web design experts today to start your journey towards a more powerful online presence.