We build campaigns designed to maximise performance, not just mirror your Google strategy.
Make an enquiry See our workMicrosoft Ads (formerly Bing Ads) is one of the most underutilised opportunities in paid search. While many businesses focus solely on Google, Microsoft’s network offers lower competition, cheaper clicks, and access to high-intent audiences, making it a powerful channel for scalable growth.
Microsoft Ads gives you access to a different audience and a different level of efficiency:
If your Google campaigns are becoming more expensive, or you want to scale beyond saturated channels, Microsoft Ads is a smart next move.
Most agencies simply import Google campaigns and hope for the best. That’s where performance is lost.
We take a different approach.
At FrogSpark, we:
The result? Campaigns that are leaner, more efficient, and designed to deliver measurable growth.
We get to know your business, your audience, and your market—then analyse the search landscape to find opportunities.
We create tailored campaigns, from keyword targeting to ad creatives and bidding strategies, all aligned with your goals.
Once live, we continuously refine performance—testing, learning, and scaling what works to maximise ROI.
Microsoft Ads works particularly well for:
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