The nature of Bloc Digital’s Work meant they needed an impressive site to host their equally impressive portfolio, and that’s why they came to Frogspark.
Matching the level of design and fluidity was a big factor we had to consider when designing the new website. With them offering services like 3D modelling and Animation, we had to consider the limitations of displaying high quality moving assets without affecting the user journey by providing a slow page speed. There was also more complicated assets to consider like how we could portray the use of each of these services to the user alongside the quality of the final results.
Despite Bloc Digital having a very visual service, we kept the design to a minimum. This meant the focus was kept on their services and they could fully showcase their work without the website taking over. Everything from the layout, to the fonts to the icons we used throughout the site was kept to a simple and minimalistic design.
Wherever their work was displayed on the site, we made it a primary focal point and designed the rest of the page around that feature. Making sure the user’s attention was drawn to the visual asset that Bloc Digital had produced.