Fresh Fitness Food was set up in 2012 by Jared Williams as a result of ‘passion and frustration’. Jared started the business from the kitchen of his own flat, handling marketing and sales, as well as the production and delivery of all the food.
As the business grew, they became desperately in need of a bespoke solution for their processes and food orders which, at the time, were all manual and very time-consuming.
In order to grow the business further, they needed a strong online presence with a website that would increase traffic and increase conversions.
The system solution
Frogspark’s developers created a system that is hugely beneficial to both the Fresh Fitness Food team and their customers.
Our team built a custom order form which creates bespoke food packages dependent on each customer’s requirements. The form factors in the customer’s height, weight, fitness goal, nutritional preferences and allergies.
We also developed functionality for the customers which enables them to log in and manage their orders. They can modify the food delivery schedule to suit them on a daily basis, choose to pay weekly or upfront, download invoices, make changes to their packages, reorder and view how much credit they have in their account.