Cycle Derby provide and organise a range of different activities and training centered around enthusing cyclists and making sure they are prepared for anything when they are out and about. From organising cycling proficiency in schools to promoting a sustainable and healthy transport in workplaces.
Because of their focus on healthy lifestyles and activity the colour scheme we chose had to reflect both of these aspects. We ended up primarily working with greens and yellows to show connote the activity coupled with a healthy lifestyle. We used the images as a foundation for the design, since they were provided by cycle derby.