Nielsen Chemicals is a manufacturer of specialist cleaning products for the Automotive Industry, with a product portfolio that encompasses a complete range of cleaning, valeting and maintenance products across an array of sectors. Nielsen products are sold in the UK through a growing network of franchisees, and worldwide through their trusted base of distributors.
Neilsen came to us earlier this year, looking to completely re-vamp and transform their existing website which had become quite outdated. The new site came in line with their company anniversary and formed part of their goal to better showcase their services and product offering within the industry. Not only this but the new site needed to better show to their customers their keen focus on the environment, and the training services that they now offer.
The Design & Features
As part of this project, we completely re-vamped the retail store and product search functionality to better showcase Nielsen’s product service offering and improve the user experience for their customers. Another key design feature is the international distributors’ map which is there to show to that Nielsen is not just for those in the UK.