Outlook Explore needed a site that reflected their unique service – providing exciting journeys to far-off lands. A positive user experience was key in our design brief, as there was a great deal of information to deliver and it needed to cater to all devices.
We wanted to represent the culture and individuality of Outlook Explore’s numerous destinations through the website, giving imagery a prominent place to show the experience users could expect. We ensured that the flow of the page was intuitive and cohesive at all times and that users were acutely aware of navigation opportunities throughout. With every journey having so many different opportunities and experiences on offer, we had to make sure each point was stressed equally, meaning we to consider designs very carefully.
The site had to have a look that shouted about the unique and exciting adventures Outlook Explore provide. With a strong focus on direction and travel connotations, we used a font that could direct a user through the content, much like an arrow. We used lots of arrow imagery and icons to re-enforce the idea of movement and adventure throughout the site, coupled with more iconic symbols that convey the idea of travel and exploring. The colours also play a big part, travelling should show you new things you otherwise wouldn’t have known. Hence the colour scheme we chose was not something that is conventionally used for websites. But the orange, grey and white combine to make a unique viewing experience that conveys Outlook Explores business personality.