Vario Hearables

The challenge

Creating the perfect e-commerce site for a client is always a challenge, as it needs to accurately showcase their brand and their products in such an influential way that a user wants to make a purchase. With Vario Hearables, the biggest challenge was educating users about the different uses for each product and giving customers the ability to see the thousands of different colour combinations with a 3 tier configurator, generating a completely bespoke product.

The strategy

Our aim was to create a website which features some cool tech features, to sit in line with the products offered. We built a product configurator which allows customers to try multiple different colour combinations, so they can personalise and view the product before ordering. We also created a special ordering system for Vario’s wholesalers, to configure products for their customers. Additionally, we incorporated a filtering structure to the products pages, which allows visitors to filter products by category, price range, and use.

The result

The website we produced with Vario achieved everything we set out to do. They now have a fully-functioning responsive website what represents them as a business. The user journey as proved to be a success, with more and more visitors coming to the Vario website and converting into customers.